LOVELY.

About/Eco Certification

About ECO-cert

LOVELY. Hair Lounge is proud to be Ashland’s very first certified sustainable salon—via Green Circle Salons, recycling 95% of its salon waste and we hope to inspire others in the area to do the same. Green Circle Salons is revolutionizing the beauty industry—as the industry’s first sustainable salon solution, dedicated to fighting beauty waste and climate change.

These waste warriors empower salons to offset their emissions and recover up to 95% of their beauty waste.

That includes previously unrecoverable materials and hard-to-recycle items like hair clippings, foils, excess hair color, aerosol cans, and color tubes.

Our industry creates 877lbs of waste per minute (yes, you read that right). 

Over 16,000 salons have partnered with them on their mission and LOVELY. is beyond honored to be one of them! Learn more about Green Circle Salons here.

Just last year, this award winning program kept:

  • 1,284,437 lbs of waste out of our landfills and water ways

  • 85,800 kWh of clean energy was generated from waste to energy (that is enough to power 94 homes for a month or charge over 7,000,000 smartphones!)

  • 47 metric tons of Co2e was avoided by keeping 157 metric tons of single-use waste (hair color, single-use items, PPE) out of the landfill. That is the same as taking 10 cars off the road for a year.

Along with being part of this incredible program, we are committed to making our salon sustainable every chance we get.

From the sustainably conscience products we use on our clients to the eco-friendly products we use to clean our space—from the smart bulb LED lighting we’ve installed to the 100% bamboo b corp certified toilet paper we supply our guests, we are truly focused on every little detail!

About/Products

At Davines, they truly believe beauty and responsibility go hand and hand.

An Italian family run since 1983, their interdependence with the planet drives their purpose of contributing to a good life for all, where diversity is celebrated in all its forms and responsibility is embraced.

Sustainability is at the heart of everything they do.

From their low impact formulations and packaging to their continued use of regenerative organic agriculture—they are dedicated to creating products, relationships, and experiences that respect our environment and the communities they source ingredients from.


The Davines difference lies in the balance of beauty and sustainability—minimal Italian design, transparent values and salon-quality results.

At Innersense, everything comes back to health & harmony.

Originating in the Bay Area, 20 years ago, by professional stylists with a genuine concern for the health of people, hair and the planet, they didn’t want to compromise health and safety for results.

They knew there had to be a better solution— and with that, Innersense was born.

Innersense is now a high-performance wellness system that restores the highest health and harmony for your hair— from scalp to root. No trends or gimmicks, just transparent and effective formulas, made by people who know and love hair, that promise to give you good hair today, and even better hair tomorrow. Innersense Organic Beauty exists to create personal hair care that nurtures the health and harmony of people and the planet, while advancing ingredient integrity, responsible packaging, climate accountability, and positive change in the beauty industry.

Both Davines and Innersense are B-Corp organizations.

Dedicated to evolving & continually growing to deepen their sustainability practices & humanitarianism. Not to mention, all of the products from both lines are delicious, high performance and allows our LOVELY stylists to truly off something for everyone.

We’ve got you

Each strand of hair carries unique beauty and challenges. Our trained stylists understand this deeply. We leverage an extensive range of professional salon products to tailor a hair care regimen that’s as unique as you are. By assessing your hair’s specific needs, we unlock the perfect regimen of products to rejuvenate, strengthen, and style your hair.